Marketing Manager at Zeta Global in Washington, DC

📌 Washington 🏷️ Other 🕑 2021-07-24
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Senior Product Marketing Manager - CRM


Looking for a chance to shape product strategy for a rapidly growing, bleeding edge Marketing Cloud company?
Do you thrive on digging into new markets, mapping out competitive needs and selling compelling solutions to those needs?
Are you a sales enablement and content guru?
At Zeta, our world class Product Marketers create inspirational stories based on our customers' success. We develop product positioning, go-to-market (GTM) programs, thought leadership, marketing content, product demos and sales materials. We understand our customers' needs, the competitive landscape, our core offering strengths, and play a critical, visible role in organizational strategy. We measure our success by our ability to develop creative and innovative marketing strategies and ability to gain the mindshare of our key buyers. Reporting to the Group Vice President of Product Marketing, you will be surrounded by bright, strategic thinkers with the autonomy to build compelling product position and GTM strategy for Zeta's CRM Platform. Each PMM has the opportunity to cultivate their career while rubbing elbows with leadership, presenting in front of internal stakeholders and customers, collaborating with our Product Managers and training our sales teams. Key Duties & Responsibilities.
Drive world-class product launches by creating powerful "launch moments" that promote our industry innovation, market awareness, and customer adoption. Build compelling product strategy, positioning and GTM across user personas and company segments. Create compelling MOFU and BOFU content and assets to supporting the Zeta offering and accelerating deal cycles to help win deals. Enable our sales team with collateral and sales tools that illustrate the value proposition and differentiated features and benefits of Zeta products. Drive the pricing & packaging strategy by partnering with the product teams and sales teams. Build strong relationships with the industry analysts.
Collaborate with Product Management to ship awesome products that sell organically. Work closely with cross-functional marketing teams to drive the business and product marketing strategy. Track, measure and report against objectives. Desired


7+ years experience in product marketing at Martech company or similar. Preferred experience with marketing technology, data-driven marketing and/or adtech vendor or media agency. Proven track record of creating industry and/or solution-specific messaging and content.
Passion, discipline and focus when it comes to bringing products to market by ensuring product strategy, loyal customer advocates, and successful product adoption. Strong interest in AI and specifically its application in the enterprise. Proven track record of marketing to a technical audience. You must be comfortable working with and marketing to technical buyers within enterprises. Autonomy - you can lay out a plan and execute it with rigor. Passion for technology with GTM and enablement know-how. Hands-on ability to create a range of marketing assets, including demos. Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals. Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution. Proven track record of successfully launching new products and features. Diversity, Equity and Inclusion at ZetaWe are committed to building diverse teams with different identities, backgrounds and perspectives. We believe in providing a forum to connect at Zeta, to learn and celebrate differences. Our mission is to ensure we have an environment that enables a deep level of trust and belonging, so everyone feels invited to bring their whole selves to work, and to increase both diversity at Zeta as well as in the technology industry. Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation or gender identity or expression.#LI-MC1About Zeta Global.
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi
- Cola, the Company combines the industry's 3rd largest proprietary data set (
2. 4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth. Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the world's leading brands. With expertise encompassing all digital marketing channels
- Email, Display, Social, Search and Mobile
- Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable. Zeta Global Recognized in Enterprise Marketing Software and Cross
- Channel Campaign Management Reports by Independent Research Firm
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View Application

You will be redirected to Zeta Global's preferred application process.

You will be redirected to Zeta Global's preferred application process.

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