Marketing Manager at VMware, Inc. in Honolulu, HI

📌 Honolulu 🏷️ Full Time 🕑 2021-08-01
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Product Line Marketing Manager - Storage - Opportunity for Working Remotely Honolulu, HI

The Product Line Marketing Manager will be a key member of the Cloud Platform Business Units storage product marketing team. Product Marketing plays a critical role in successfully driving our products into the marketplace by understanding the current market environment and developing go-to-market strategies to drive customer awareness of our comprehensive product portfolio, from external storage to hyperconverged infrastructure and cloud native storage. Successful PMMs must lead cross-functional teams to successfully meet their objectives. This leadership requires setting the overall vision for product go-to-market strategy, developing core messaging to drive product interest, and influencing many teams towards common goals. As the Product Line Marketing Manager focused on product messaging, positioning, and new product launches, you will drive adoption of VMwares storage solutions for traditional and cloud native applications across infrastructure types and clouds. Specific responsibilities are as follows: Craft product positioning and messaging that communicates a differentiated story for VMware products, capabilities and services in the market.
Develop core marketing contentfrom presentations to published articlesthat tell a compelling, consistent story based on core messaging and positioning. Collaborate with technology partners on joint messaging and go-to-market motions. Evangelize product messaging to customers, sales teams, channel partners and technology partners to amplify our story.
Develop positioning and persona-based messaging that resonates with customers, relating relevant product capabilities in terms that they understand and care about.
Launch new products and solutions to market by developing and leading a successful launch plan across functional teams, including product management, engineering, corporate marketing and support.
Acquire sufficient technical understanding of products, technologies and industry to translate product details into clear business benefits.
Build deep customer knowledge through market research, segmentation analysis and customer interviews.
Develop thought leadership messaging targeted at industry influencers and CxO level customer audiences
Job requirements are as follows:3+ years experience in product marketing at a B2B technology firm. Enterprise IT or similar data center experience preferred. Domain experience in storage, cloud-native applications, hyper converged infrastructure or enterprise IT with a background in the infrastructure space. Excellent written and verbal communication skills. Demonstrated ability to create compelling product messaging and translate technology features into business benefits. Demonstrated aptitude for quickly coming up to speed on new technology concepts and leveraging them to develop innovative solutions. Collaborative leader, self-starter and proven team player in a high achievement-oriented environment. Willingness to travel as requiredBA/BS in Computer Science or similar technical degree a plus.
MBA preferred. This position is eligible for JoinCloud.
Storage referral campaign.
Category : Marketing.
Subcategory: Product Dev Marketing.

Experience

Business Leadership.
Full Time/ Part Time: Full TimePosted Date: 2021-07-28VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape whats possible today at http://careers.vmware.com. Equal Employment Opportunity Statement:
VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind:
VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.
VMware will not tolerate discrimination or harassment based on any of these characteristics.
VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

View Application

You will be redirected to VMware, Inc.'s preferred application process.

You will be redirected to VMware, Inc.'s preferred application process.

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