E-Commerce CRM Analyst at BAMM in Whippany, NJ
Depends on Experience
E-Commerce CRM Analyst
The Customer Relationship Manager (CRM) plays the main role of managing the business's day-to-day consumer relations database, protocols, their refinement, CR
M segmentation, onsite personalization, and product recommendation programs and platforms.
They now need to have strong knowledge of Power BI, Omniture and Google Analytics.
This person will be working with JRs Business Intelligence Analyst who will provide data and it will be the CRM Analysts job to dissect that information into useful customer data and trends. Major Areas of
ResponsibilitiesOversees and coordinates the implementation of new CRM campaign management tools inclusive of email service provider integration, front-end integration, and CRM integration with the internal IT department, third-party ecommerce providers, and email service providers. Create excel trackers, understand, and provide input in creating data models against lifetime value, retention, churn, loyalty, and advocacy programs while monitoring and maximizing customer lifetime value strategies ensuring maximum profitability. Work closely with our e commerce team to measure, manage and solve customer retention and acquisition analytical questions through a root cause analysis. Formulating strategies, execution, asset deliverable, as well as the testing of all SMS, emails, among other multi-channel communications. Ensuring the database is segmented effectively for targeted marketing activities. Identify core areas of improvement and optimization within each e commerce business unit. Build internal knowledge base of competitive landscape, market penetration, growth potential etc. to inform the business direction of the company Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty. Developing ab testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products. Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle Good understanding of database and RDBMS concepts including data normalization and basic understanding of data warehousing Education and
SkillsBachelor's Degree in Marketing or Business (MBA preferred) 4+ years of experience in marketing analytics experience in customer acquisition reengagement and retention strategies start-up andor DTC e-commerce experience. Must possess experience in customer segmentation based on KPI's- high average low value customers, purchase frequency AOV and churn rate. Proven track record of identifying opportunities, designing and implementing strategies to develop business through customer relationships. Some level of experience in determining loyalty programs. Strong analytical skills and data-driven thinking and database management. Strong communication and project management skills. Team-player, hard-working, organized, and goal-oriented. Ability to manage multiple moving pieces and work with different groups of individuals Solid knowledge of website analytics tools (e.g., Google Analytics, PowerBI, Adobe Omniture, Coremetrics) Working knowledge of HTML, development, and constraints REQUIRED KNOWLEDGE General knowledge of Company policies and procedures, Basic understanding of Company products and services. Authorized to work in the United States
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