Assistant Director Social Media at Northwestern Mutual in New York, New York
Northwestern MutualNew York, New York
Assistant Director Social Media
Location: New York, NY Corporate
Location: Milwaukee, WI Corporate At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference. What's the role?
The Assistant Director, Social Media plays a critical role in building NM's social brand and presence.
The Associate Director, Social Media is an expert with the ability to lead social media programming across multiple platforms, supporting both enterprise and field social channels. This role reports into the Senior Director, Media & Social Marketing, and will manage an internal team and key external partners. This is a crucial role in the ongoing transformation of the company's social strategy, with a continued focus on the power of social media through advocates and field teams to drive ongoing awareness, recruitment and increased brand relevance. Essential
ResponsibilitiesSocial Strategy - lead strategy, activation and daily management of advocacy, field social and product social media go-to-market approach across audiences (corporate, field and consumer) and social media platforms. Lead social content strategy, briefing and asset creation for the brand, including influencer, employee and field efforts.
Integration with internal teams necessary to deliver content and programming built for social feeds, while ensuring all work aligns with the brand's visual aesthetic and tone of voice. Influencer Strategy - lead development and activation, through internal and external partners to support branding and recruitment efforts. Leadership of influencer strategy for the enterprise brand, working with multiple tiers of influencer partners.
Manages agency helping to execute the strategy and plan. Ambassador strategy: Develop strategy to cultivate employee/field ambassadors, develop plan and activate program across the enterprise. Key focus is to give NM employees turnkey solutions to show their affiliation with the brand and activate them around campaigns and cultural moments.
NM Partnerships & Integration: strategy and development of key initiatives (Women's / NM Ventures / Black Live Matter/ etc.), collaborating with marketing and integrating into brand and campaign social efforts (paid and owned channels). Work closely with media team to develop key partnerships from the enterprise or influencers; support building content and partnership via media plans (e.g. bringing in spokespeople, influencers etc.).Field & Product Social
- Thought leadership and support delivering best-in-class approach to using social media for NM's field force/ financial advisors. Serve as a social media subject matter expert for trainings, webinars and policies, giving guidance on best practices to support the field in building their business.
Work with product team to integrate NM product solutions on social media, for use by field teams. Agency Management
- Senior contact for agency partners (e.g. content, influencer) as primary thought leader in the space. Work with agency partners on annual planning and oversight on vendor partners and contracts. Compliance: Partner with legal and compliance teams on influencer selection process, from vetting potential partners or employee trainings through to influencer content review and publishing. Crisis Management - key member of internal crisis escalation team, representing social crisis programs. This includes driving protocols required, as well as managing response with internal partners as well as managing external crisis response partner team and messaging. Budget Management - oversee budgets and manage reporting to enable social channel investment decisions. Reporting - drive analysis and reporting on all efforts. Set benchmarks for measurement of brand social. Share insights and implications from programs with relevant members of integrated team.
Provide mentorship and coaching to team members Bring Your Best!
What this role needs:
Bachelor's degree in a related field; advanced degree preferred.8-10 years of relevant experience, agency or client side. Must have social experience working with clients and employees.
Financial services or regulated industry is a plus. A creative, entrepreneurial spirit who is self-motivated and constantly seeking out and identifying opportunities to drive the business forward without being told when and what to do. #LI-PostThis job is not covered by the existing Collective Bargaining Agreement.
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We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
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