Packdesign, brandpackaging, vr, mr & much more…
Artificial Reality News Thursday, June 14
- Slay Your Brand Packaging Design in 3 Steps
packdesign, brandpackaging, VR, MR, Retail, CPG
- World Cup: Virtual Reality takes you ‘inside’ the stadium
- Creating 3D Assets for Virtual Reality
vr, virtualreality, b3d
- Lets look at the 3 steps you should be taking to successfully launch a new concept using virtual reality technology: – – Upload a digital version of the product in its new packaging design.
- Not only that, but the designs can then be seen on the digital product, on the shelf, within a virtual store.
- Thats why testing within the concept of a virtual store allows you to glean insights from real shoppersminus the mock center or purchase intent metrics.
- Leveraging virtual technology for packaging design changes and new concepts is giving brands and retailers a leg up, by allowing them to understand the impact at the shelf, without the time and expense.
- Read more about the role of using mixed reality to avoid a redesign dud in this piece by InContext Chief Research Officer, Rich Scamehorn onBrand Packaging, and about how our mixed reality solutions for retail can help your package design process.
@incontext: Slay Your Brand Packaging Design in 3 Steps https://t.co/6FjUD97h3i #packdesign #brandpackaging #VR #MR #Retail #CPG https://t.co/D61S75FC1s
- All 33 games from the BBC – including England’s Group G games against Tunisia and Panama, and the final from Moscow – will be available via the BBC Sport VR 2018 FIFA World Cup app.
- Users will need to download the BBC Sport VR – FIFA World Cup 2018 app, which is now available via the links below on: – – Sony PlayStation VR users will be able to access it via the PlayStation store.
- Please note: the BBC Sport World Cup VR app is separate from the main BBC Sport app – it is a standalone app purely for this virtual reality experience.
- Inside the app, users will enter the BBC’s virtual World Cup lounge, where they will be able to access live match action and highlights.
- All 33 matches from the World Cup which are broadcast live on BBC television will be available to watch in the Virtual Reality app.
@SparksyOnRadio: This is going to be amazing! #WorldCup matches shown on The BBC in virtual reality! https://t.co/NJe2RSlkO7
- Most games have a limited amount of ways that the player can use objects, and use the same command for each one.
- In VR, however, that type of mechanic feels stale and extremely limiting since players want to explore and use their hands to interact with objects like they would in real life.
- Because we need to run everything at a higher framerate and draw things twice, VR assets need to have a much lower polycount than what you would see in a regular PC game.
- Many objects sharing the same mesh and materials is a great way to add a bit of visual complexity without impacting speeds too much.
- Normal maps are my favorite way to add extra detail to game objects, but in VR their effectiveness is essentially cut in half.
@cgcookie: Rule #2 of modeling for Virtual Reality: think like a designer. https://t.co/ApAjJnaTg0 #vr #virtualreality #b3d https://t.co/c4pXwWOhVC